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What is META Informations ?

Updated: Aug 7, 2019

Meta-information is voluntary text for search engines and indirectly for potential visitors. For each content page, you can store additional texts, which are then indexed by search engines and output to searchers as results. If no meta information is available, Google simply takes over a text readable on the corresponding page. So you have better control over what Google indexes and displays.



A distinction is made between Meta Title, Meta Description and Meta Keywords, whereby the latter have lost their meaning. The meta title is displayed in Google as a blue title in the first line and should therefore describe the content of this specific page. The title can contain a maximum of 70 characters and should contain the most important keywords per page as a whole sentence. The Meta Description is displayed on Google as black text in 2 lines below the Meta Title and should therefore describe the content of this specific page. The description may contain up to 155 characters and should also be entered in sentences (not just search terms).


A distinction is made between Meta Title, Meta Description and Meta Keywords, whereby the latter have lost their meaning. The meta title is displayed in Google as a blue title in the first line and should therefore describe the content of this specific page. The title can contain a maximum of 70 characters and should contain the most important keywords per page as a whole sentence. The Meta Description is displayed on Google as black text in 2 lines below the Meta Title and should therefore describe the content of this specific page. The description may contain up to 155 characters and should also be entered in sentences (not just search terms).

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